Welcome to MER International. MER (pronounced Mare) is a full service, go-to-market management practice helping businesses identify, plan and execute sustainable success opportunities. MER specializes in consumer marketing with a specialization on the marine industry.
MER specialties are grouped into three key areas: Management and Advisory Services, Marketing Services and Material Solutions. We provide each of these services to a broad spectrum of clients, including manufacturers, distributors and dealers. Large, established companies or small, privately owned operations and startup businesses alike seeking capitalization – MER International is equipped to maximize your business’ opportunities.
Supported by a proven track record of more than 100 years in successful global marine management and leadership. MER International offers the insight and perspective required to develop relevant, successful Go-To-Market Strategies. Regardless of the nature of the engagement, our focus remains the same – Your Customer. This consistent discipline helps MER provide objective focus to initiate, steer and deliver the strategic direction and support most likely to translate to market success. We secure and maintain a thorough understanding of your target customer – and adjacent customers – to gain insight into the behaviors, attitudes and consumer needs that drive sales.
Our experiences span a broad business spectrum, including:
• Business Development & Capitalization
• Customer Segmentation
• Product Management
• Channel Management
• Event Marketing & Management
• Advanced Marketing
We embrace the opportunities, limitations and idiosyncrasies of the verticals we support, and our company is differentiated by the practical application and value of the services we provide. We recognize that even within an industry, retail dynamics are often unique from market to market. We are able to identify these uniqueness’ and exploit market tendencies, placing your business in a position of strength. Developing and nurturing compelling strategic direction and rolling up our sleeves to successfully execute the strategy is the foundation that MER International is built on.
Click below to learn more about MER’s key service areas:
